In The News Inc. Blog

Learn how to display your gift cards properly @ local businesses

Posted by Gail Walton on Fri, Sep 23, 2011 @ 12:39 PM

The vast majority of companies that offer a service and product (salons, spas, resturants etc.) don't get in "THE BLACK" until the end of the gift giving season.

Gift Card Season,gift cards reported in January 2010 that 95% of adults had either purchased a gift card or received one. So, how do you make the most of this vital period of time when your competing with other companies for the holiday dollar?

Consider how you market the availabity of your cards, with anything you want the public to purchase you have to make sure your clientele knows it's easily available.

They need to see it. Purchase a small round table and place it in an area where it can be view by people entering your place of business.

Next, you need a small basket filled with blank gift cards.Gift Card,gift cards, gift boxes

Next, you need a plaque of an article, magazine or newspaper that your company was featured in and an easel you can put it on. Now you created an eye catching tablescape that not only makes the gift card easily avaible but, tells the customer why he or she should be getting a gift card from you.


So you never had that article made into a plaque. Call me at In The News 800-548-3993 ext: 3036 all I need is the publication name and issue date and I'll get that piece out to you asap.


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The easel is hyperlinked click on it to go to a sample page to design your custom wall plaque or click here. 

Our blog covers the art of framing articles and spotlights companies featured in publications.

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