In The News Inc. Blog

Don't Just Be Another Name On A Wall

Posted by Brian Brady on Sat, Jun 01, 2013 @ 11:32 AM

Don't be another name on the doorMany office building hallways are garnered with bland signs containing the names of each business in the building - each name looking exactly the same as the next, with regard to design. This is fine if you're simply trying to instructor a visitor on the location of your office, but it says nothing to the visitor about your company's unique identity. When a client or a prospective employee visits your company, don't you want them to get excited about your brand? Don't you want your brand to be memorable to them? If you could do this in an easy, cost-effective way, why wouldn't you?

Chances are, you already have a good logo, so why not use it in this context? After all, a good logo not only gets people excited about your company, it builds trust in your product or service. While it's true that you want your company logo to be unique, at the same time, studies show that if it very slightly references another reputable company's logo, people will be more likely to trust your company. You certainly won't be able to represent this to your visitors, if your business' logo isn't even displayed in the halls of your building.

Distinct Yet RecognizableApp Signs

For example, if you have 4 logos side by side - 3 of which all look pretty much the same (blatant and generic), and one that looks very similar to another well-known logo, your eyes will immediately be drawn to the subsequently mentioned one, as opposed to the other three. All in all, good logo design is about making an impact and you can certainly do this with acrylic signs.

Choosing The Right Typeface

And, in many respects, when you're talk about details in a logo, the typeface is a big part of this. If you're overwhelmed going back and forth between ideas, "keeping it simple" is a good rule to work within. If you're designing your logo from scratch, begin to look at what fonts are popular in your industry. If you're looking for a clean, bold, and contemporary font, Helvetica is always a winner, but then again, it can get lost in the shuffle because countless companies use the Helvetica typeface to represent themselves. If you're looking for a typeface to represent an educational foundation, college, or law firm, Trajan Pro (with its column-esque design) might be a good choice, but you would probably never use this in packaging for baby products, as it seems to make a statement too powerful to be used on infants

NemethColoring Is Key

Besides typeface, the colors in your logo play a huge role in becoming memorable and enticing to potential customers. We hinted earlier that the distinctive Starbucks green sticks out, upon a viewing of many logos. So, again, researching your target market will be a key to your success. It's important to keep in mind that it's not always as simple as picking out the leading company in your industry, and then referencing them. Sometimes this isn't the best way to go, and even if you do decide to advertise yourself in that route, you can't be too obvious that you've gotten your ideas from them. Blue has been known to be calming and neutral, while reds and black portray a more stylish allure, and the list goes on. Simply put, it's vital that you pay attention to all of these aspects when designing your logo.

Acrylic Is The Way To Go

Whether you have a logo that's worked for you for years, or your just getting started with it, there's no doubt that you should display it with a custom-made acrylic sign, as opposed to the outdated, cookie-cutter signs that office buildings still so frequently use.

Tags: Acrylic Signs

Our blog covers the art of framing articles and spotlights companies featured in publications.

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