In The News Inc. Blog

Turning an Article Series into a Plaque Wall: Low Range 4x4

Posted by Centree Santiago on Thu, Jan 23, 2014 @ 01:18 PM

Commemorative plaques are a great way to preserve your favorite memories.Low Range 4x4 is a company that specializes in restoring and customizing 4x4 vehicles such as jeeps, trucks, and just about any other 4x4 vehicle that you can think of.

The thing about the folks at Low Range 4x4 is that they love 4x4s. Not just like, or appreciate, or see as a part of their jobs: they love 4x4s. As they say on their services page, “we want nothing more than to be under them, on top of them, taking them apart and putting them back together. The only thing we lover more than fixing them, is going out and getting them dirty.” These guys love to work hard, especially on 4x4s, but they also love to play hard on their own rigs as well.

Leader of the Pack

Leading this gathering of 4x4 fanatics is Kelly Carter, the owner/operator of the business. Years before opening the doors of Low Range 4x4, Mr. Carter was working professionally on 4x4 vehicles as a mechanic. This experience translated easily into his management of his business.

Kelly’s work ethic and attention to detail make him a dedicated and thoughtful supplier of 4x4 services and customizations, but his love for the vehicles that he works on makes keeps him an active, fun, and enthusiastic businessman. Customers who bring their vehicles to Low Range 4x4 know that they are bringing their vehicle to someone that loves his work, and will treat their prized possession right.

By all indications, Mr. Carter’s love of 4x4 vehicles is infectious, as everyone at Low Range 4x4 considers themselves “true patron[s] of the sport,” and announce it proudly on their website. In fact, the personal vehicles of the Low Range crew are more than just a means of getting to work and back, they are recreational vehicles and even test vehicles from time to time.

Much as the 4x4 crew loves their vehicles, they also love to ride them hard. These guys love to hit the woods, dirt tracks, and rocky paths that four-wheel vehicles specialize in. Sometimes, the work hard, ride hard philosophy can be tough on the crew’s rides, but at least they have the skills to fix their machines and bring them back to like new condition so that they can do it all over again.

The Low Range crew helps to organize and sponsor events for 4x4 enthusiasts such as themselves. This includes a social club where lovers of rugged off-road vehicles can get together and share stories, customization tips, and their love of 4x4s with one another.

Celebrating Their Article Series

Recently, Low Range 4x4’s work was featured in an article within the pages of Four Wheeler magazine. Actually, Low Range had several articles within the nationally-distributed magazine, a multiple-part series called “The Rescued Wrangler,” where the mechanics of Low Range talk about how they went about restoring an old Jeep Wrangler, what modifications they made, why they made them, and even discussed what mods they would really like to do in the future with this particular vehicle.

Throughout the series, the knowledge and enthusiasm that the Low Range crew possesses comes through in their discussion of the Wrangler’s restoration. The mere fact that a leading 4x4 enthusiast publication would dedicate so much of their magazine to articles featuring Low Range’s work speaks volumes about how skilled and dedicated these four-wheel aficionados are in and of itself.

A wall of plaques to accentuate the business entrance gives customers something to read and enjoy while they wait for service.To celebrate his company’s featured articles in the pages of Four Wheeler magazine, Mr. Carter decided to immortalize Low Range’s articles with a series of plaques that he can proudly display in his business. These trophies of Low Range 4x4’s accomplishments in the field of vehicle restoration line their walls, giving new visitors positive proof of the business’ dedication and expertise.

Each and every plaque is a badge, a certification of excellence that proves to visitors new and old that the people at Low Range 4x4 are dedicated professionals who know their way around an all-wheel drive vehicle. New customers can see these plaques and know that a major publication that they know and trust has faith enough in the abilities of Mr. Carter’s crew to dedicate an entire series of multiple-page articles to their work.

Beyond being effective self-advertisement, these plaques make for great conversation pieces, giving Mr. Carter’s customers something to ask about when they talk to him. While they look around the Low Range office, they can read about how the mechanics at the shop go about restoring an older machine, and maybe get a few ideas for making modifications to their own ride.

The traditional wood finish on these plaques creates a strong professional appearance. The expert arrangement and engraving makes each plaque visually appealing, not only making the plaques easy to read, but making them aesthetically pleasing as well. These plaques are commemorative keepsakes that people will want to look at.

One of the best things about Mr. Carter’s plaques is that they are built to last so that everyone at Low Range 4x4 can continue to enjoy the articles contained within for decades to come. The articles and images are sealed within the plaque, protected from the damage caused by exposure to the air. This means that the articles won’t crack, peel, or yellow like the magazines themselves would if left out in the open unprotected.

We here at In The News are happy to be able to help business owners just like Mr. Carter commemorate their achievements and share them with friends, family, coworkers, and customers every day. We hope that everyone at Low Range 4x4 continues to follow their passion for off-road vehicles, and that they continue to receive recognition for their top-quality work.

If you would like to contact Centree Santiago, a senior account executive who helped Mr. Carter with his plaque orders, please call 1-800-548-3993 Ext. 3044, or email him at You can also contact us for more information.

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Tags: Customer profile, Wood Plaques, Achievements

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