Business owners are some of the most innovative, driven people on this planet. As Forbes magazine indicated, small businesses are the foundation of this country and help power the economy. Their effort is endless. But more often than not their efforts go relatively unnoticed. Sure, their family and friends may leave a compliment here and there, and hopefully they turn a profit regularly, but rarely are there concrete commendations.
In The News Inc. Blog
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For any new business, few things are as important as getting your name out there and earning the recognition of potential customers. Even businesses that have been around for a while can benefit from effective self-promotion.
Mike Giusti is currently the Head of Advertising and Marketing at Lithia Motors. While his profile lists him as working at the Fresno dealership, he is actually responsible for helping Lithia's advertising department to create and maintain multiple dealership websites for Lithia Auto Stores.
When you are walking down the street or through a packed mall, what is the first thing you notice about any of the businesses as you stroll on by? How is it that you can identify a business and what it is that they do?
One of our customers that has been working with us for a long time, since the early 1990's in fact, also happens to be one of our largest and well-known customers. Paul Mitchell Schools has been featured in the news and magazines more times than even we can remember.