For many people, getting an interview with a reporter from a major TV news station or print publication is a very big deal. Business owners who get an interview are getting a chance to share the story of their business and themselves with the world while building notoriety and trust among potential future customers. Even for those who don’t own a business, an interview is a great opportunity to demonstrate expertise or mark an important personal milestone to share with the world.
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Business owners are some of the most innovative, driven people on this planet. As Forbes magazine indicated, small businesses are the foundation of this country and help power the economy. Their effort is endless. But more often than not their efforts go relatively unnoticed. Sure, their family and friends may leave a compliment here and there, and hopefully they turn a profit regularly, but rarely are there concrete commendations.
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