Were you recently featured in a newspaper, magazine or business journal? How about not so recently? If you answered yes to either of these questions I would like to first congratulate you on your incredible success!
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Business owners are some of the most innovative, driven people on this planet. As Forbes magazine indicated, small businesses are the foundation of this country and help power the economy. Their effort is endless. But more often than not their efforts go relatively unnoticed. Sure, their family and friends may leave a compliment here and there, and hopefully they turn a profit regularly, but rarely are there concrete commendations.
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In The News is proud to present our newest E-book, “Bragging Rights: Sharing Your Story with the Press!”
Here on our blog, we’ve often discussed the value of using a featured article plaque to help promote your business or as a way of motivating people around the office. However, there are more uses for a plaque than showing off at work.
Paul Ponkow was born to build custom bikes, ones worthy of being featured in articles for top custom magazines around the world. Growing up in the 70’s, in a neighborhood where every kid had a Schwinn Stingray bike, Paul wanted his to stand out, so he asked his dad to mod his bicycle, turning it into a chopped bike. When others bought cars as teenagers, Paul bought a high-end bicycle instead. For Paul, two wheels were most definitely better than four.
Diesel Power Magazine is the world’s largest magazine dedicated to fans of diesel motor sports in existence. This magazine, which began in 2005, was so popular that it quickly went from being a seasonal publication to becoming a monthly one.
Soon, the residents of Greene County and Jefferson County, Iowa will be able to enjoy some new additions to their historical sites: a series of bronze plaques dedicated to notable persons, events, and locations throughout the state’s history.
Aerial Development Group is, according to their business description and website, a development company that is dedicated to the full-circle revitalization of Nashville’s urban neighborhoods. However, given the sheer amount of charitable work that they do for both the residents of Nashville and for needy children in Africa, you might think that they were a charity organization instead.
Getting your business featured in the news is an excellent way to draw attention to your company and drive traffic to your business. However, it isn’t always easy to get your company featured in a positive and meaningful way that attracts business. To help you out, In The News has assembled a guide to help businesses seeking media attention to get the kind of positive attention they need to build their brand’s reputation.